The brand got stuck

When I joined Lighthouse, the website experience was quite basic and unimpressive:

• Limited content and interaction patterns
• Lack of a personal touch

These issues not only misaligned with Lighthouse's values as a design agency but also restricted opportunities to attract clients and talents.

Our goal was to enhance Lighthouse's brand story, allowing potential clients, talents, and partners to connect, engage, and ultimately convert.

‍We aimed to redesign the Team webpage by creating and standardising design patterns for a more cohesive and engaging experience.

Competitive research to deepen insights

By researching competitors and analogous industries, I gained valuable inspiration and best practices. Key takeaways include:

• Hero culture-led visuals, brand mission, purpose and values.
• Highlight quantitative facts, awards and achievements.
• Make expertise, collaborative process, and approach transparent and accessible.
• Amplify people and their communities.
• Connect potential talent with a clear "Join Us" call to action.

Enhancing our brand identity

To create a cohesive experience, I proposed improvements to the visual identity while collaborating closely with the Co-founder, Marketing Manager and Content Strategist to align it with the brand story, communication style, and content strategy.

Webpage makeover: From mundane to storytelling

The redesigned webpage brings Lighthouse’s brand story to life, emphasising synergy and inclusivity.