role
Team
Timeline
Pre-launch buzz building
I joined this project to help Automata define their software LINQ Cloud and unveil their product offering within 6 weeks.
The goal was to generate excitement in the market by releasing a growth-led video at the conference SLAS Europe 2023. We aimed to deliver an animated video that tells a story of the key product workflows.
The demand for laboratory automation is growing rapidly
The demand for laboratory robotic automation solutions has rapidly increased amidst COVID-19, Automata needed a well-defined cloud-based software, LINQ Cloud integrating with its hardware, LINQ Bench, enabling scientists to scale data generation and experimentation with a modular and customisable approach in their labs.
Today, laboratory workflows are not fully scalable and flexible
By conducting on-site research in a laboratory, I found that 95% of the existing workflows were triggered by physical interactions with the local lab system and with each robotic or analytical instrument by scientists.
In other words, the scalability and flexibility in laboratory workflows are very limited, which results in data inconsistency and delayed data-driven decisions.
We’re in charge of quickly experimenting to see what works and what doesn’t
By reviewing designs regularly with Automata's Product Manager, Head of Design and a Developer, we moved quickly to evaluate ideas to see what effectively helps lab scientists manage their workflows, from building a workcell to running and monitoring a workflow.
Building workcells without limits for any space
Building a workcell is the first thing any lab scientists do in a lab.
Using a workcell template, they can easily make a start on their laboratory layout and customise it, enabling them to be fully flexible regardless their laboratory's size.
Creating automated workflows effortlessly
When a complex lab workflow is enabled by bite-sized steps, lab scientists likely to manage their workflows more efficiently and effectively. Therefore we use drag-and-drop widgets to help them create their own automated workflows to scale experimentation.
Visualising workflow experiments at a glance
Because of the high quality control nature of laboratory, scientists want to have a bigger picture their experimentations but also a clear understanding of the connection and flow between different instruments and how the data is handled.
To help scientists take even better control of their workflow experimentation, we offer a way to zoom in and out the scheduler whenever they need to.
Running & monitoring performance with confidence
Running a workflow may include constraints, dependencies and errors, and scientists need to resolve them.
Automata keeps them informed with clear message prompts during an automated run to help them recognise errors and guide them next steps. When a run is finished, they can see a report so that they can fully control the performance of workcells and workflows anywhere and anytime.
The product concept went live!🎉
Working towards a tight deadline by working closely with a Motion Designer, we transformed the prototype to the final video deliverable, providing a hand over to the client.
The final video was released to the public at the conference SLAS Europe 2023. The results had exceeded Automata's expectations, resulting in:
44% increase in leads
Extended collaboration opportunity
Boosted product clarity
You folks really came through for us on such a complex product in an extremely limited time.